Can free themselves from the price war thinking, innovative management ideas, can seize the opportunity to achieve beyond the curve will become the ghd camp theme throughout the 08 year, also key factors of the company future development potential. Recently, GHD announcement showed that 2007 GHD services ranked the forefront for 5 consecutive years, mobile phone business profit, white is rendered quickly rise. Per cent increase in net profit-50% with many peers GHD companies have burst out in sharp contrast to the huge losses.
Since 2005 and 2007 is the ghd nz sale innovation management thinking, value management strategy of the third year of implementation. GHD Chairman and Chief Executive at the annual meeting of the Board of Directors formally identify value management as GHD future development of enterprise competition strategy through product innovation,http://www.hairstraightenerso.net/ marketing innovation, and management innovation tool, gradually transition from price war to value management in orbit.
ghd hair straighteners business strategy refers to the value of corporate profits and brand value-oriented, to differentiate based on competition, for the purposes of value added, leading to procurement, manufacturing, research and development, quality control, marketing and other work of the competition policy. In his view, judging from GHD-end of the market, price wars and warfare the most obvious distinction is of value: Gao Maoli low costs, high costs and low margin, is a marketing success was winning at low prices.
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