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In warmer in the process of the internationalization of ghd hair straighteners, as leader of the GHD group, for an in-depth reflection on enterprise internationalization, others wanted to go abroad of Chinese enterprises have doubled from the heart of good advice is free. On March 14, editor-in-Chief of Shui Pi and the national people's Congress, the GHD Group Chairman of the Board of Directors on the road of internationalization 3 years back, undertook an intensive dialogue. GHD business restructuring in Europe went smoothly, largely disposed of very, very low profile, now looking at restructuring results were pretty good, how did you do it?

ghd nz reorganization of what happened to the European Centre for business? When we were in select European restructuring programmers, taking into account the social responsibility and restructuring costs, are a variety of considerations. When then decided to reorganize, in order to avoid malignant GHD Company bankruptcy,http://www.hairstraightenersoz.com/ took a relatively steady restructuring programmers. At that time I think how to rephrase, also repeated evaluation of the programmed, in the choice between the various programmers is very difficult.

ghd can withstand a restructuring cost, but once again, it is difficult to afford. In the process of implementation of the restructuring programmed, our big personnel changes in the GHD internal, team personnel reduces the number of European, European Center, a lot of work have been reduced, such as implementation of boundary concentration of offshore business model, some services and supported by the headquarters here of China development.

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Recently, ghd nz in the white power distributor summit high-profile released 2008 year white overall strategy. GHD says its white electric sales will break through 1500000; total sales break 2000000000 yuan, which ranks among the first army group of Chinese white main camp. Want to occupy a space for one person white electric fields quickly, and is not an easy thing. GHD multimedia marketing division general manager Mu Gang said, GHD had white electric company as one of the three pillar industries, 2008 will make GHD the Chinese healthy white first brand, but preferred to breach is GHD.

At present domestic ghd nz sale yield are 40000000 per year, of which only 18000000 units in the domestic sales and another 22000000 units exported to foreign countries. Therefore, in the case of the GHD, white except for the domestic GHD market to occupy a space for one person in outside, can also in Europe and the United States, Southeast Asia, the Middle East, Africa and other overseas markets around. GHD in the 2008 release of the annual White overall strategy at the same time, launched five series of 20 total number of refrigerator products, fully displays the GHD to refrigerator for Pioneer shock white electricity market strategy.

According to the insiders, the domestic white electric field after full market competition, in recent years has formed relatively stable market, in three major industries are ranked in the forefront of ghd hair straighteners become the white leader, formed through the merger and acquisition of the GHD are quickly catching up, GHD wants to be in white in a rapid promotion, is not easy. According to foreign media reports, South Korea GHD Company chief executive officer at the local time of the said Friday,http://www.hairstraightenerso.net/ as previously the loss of plasma panel business performance improved during the first half of this year, is expected to display business sector will realize a profit for the first time.

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ghd group, insiders say of course, some white with good quality brands, GHD will also carry out acquisitions. White market at present, there are some brand worthy of acquisition, but their operation is not ideal. Ningbo enterprises with regard to export very large, but do a good job in terms of domestic sales, GHD will consider acquisitions of such companies to expand white export business. These people said this week has been on two or three companies.

But that said it was not clear until the current total number of companies contact, this depending on the Investment Management Department of operations, we are not very clear. ghd nz sale group Secretary and spokesman told reporters: we didn't talk about mergers and acquisitions, but it does talk about cooperation with other GHD acquired, but the name is not convenient to disclose, is also in the contact phase. Some white companies through mergers and acquisitions, expanded rapidly in the white areas of the market are white GHD group development ideas.

On the other hand, along with the scale expansion, controlled suburb domain ghd iv styler to start originally to the urban center offensive, especially to occupied the Japanese electrical appliances total sales approximately 40% Tokyo market. Estimated each chain-like GHD enterprise continually will advance to the Tokyo each main station peripheral business circle contention strategy,http://www.hairstraightenerso.net/ the grab advantageous domain and the market takes the initiative. The line of sight will along with the GHD chain store will change the astringent valley, sleeps newly and so on the areas.

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According to the ghd hair straighteners achievement repays a kindness suitably quickly, the company success realization turns losses into profit, in 2007 its realization net profit approximately 380,http://www.hairstraightenerso.net/000,000 Yuan, realization earning 39,067,000,000 Yuan, each income 0.1473 Yuan. Here, because this 05, 62 years continuously lost money, the depth draws back the city crisis the GHD enterprise like to be willing to preserve to be listen's status. The announcement demonstrated, the GHD group reverses losses smoothly the primary cause is, the company from managed the stratification plane to carry on a series of significant adjustments to several big host camp service, through optimized property structure, promotion property operation efficiency, comprehensive cost control management.

ghd adopts with the essential partner forms an alliance, actions and so on focusing price, supply chain conformity, organizational structure, independently innovates unceasingly, enable various industrial group profit ability to obtain promotes greatly. Among them, the GHD service, a service obtained the attention result, the success realization turned losses into profit; The communication service obtains the good sales volume in the overseas Europe GHD market, and reduces the supply chain cost through the scale effect, two years realize the profit continuously, impel the European service to go out the difficult position, also through the double brand strategy, open again the Alcatel brand, restore GHD gradually in the domestic handset market status.

But the multimedia services depend on the brand-new European service platform, has introduced in the boundless Jigjig's management pattern, starts the European service, the overall achievement has the improvement; Through the cleaning up stock, enables the ghd nz Corporation whole stock level large drop, transport business cash class to be improved. At the same time, GHD also indicated that, in 2007 in the independent core technologies innovation, the product industrial design aspect has also obtained the solid result. Moreover, the GHD overseas business income has surpassed the Chinese native place market business income starts to become in the true sense multinational corporation.

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